Scraper sites: Designed to scrap search-engine results web pages or other sources of web content “often without permission” to produce content for a website. Scraper sites are normally full of advertising or redirect the user to another site.


Search engine: Search engine is software that searches for information and returns websites which present that information. Examples of search engines are Google, yahoo and MSN etc.


Search engine marketing (SEM): Search engine marketing is basically use of Pay Per Clink Engines to maximize Rate Of Investment from search engines. It’s a policy and strategy to enlarge the amount and value of leads created by the search engines.


Search engine optimization (SEO): Search engines optimization is a term which refers to the procedure of changing and promotion of a website for higher ranking in search engine results.


Search Engine Results Page (SERP): Search engine result page refers to a page of search results returned by a search engine to user.


Search term: Search Term also known as Search query refers to a keyword or key phrase which is passed on to a search engine in arrange to find related websites.


Search term popularity: Search Term Popularity also known as Keywords Popularity.


Select list: Select List also known as Pull-Down List such as a user selected from a list of an items on a website form


Session variable: Session variable is in programming languages, a language entity that may get different values, one at a time throughout a session.


Share of Voice: Share of voice indicates to the comparative portion of disclosure of an advertiser within a defined market sector over a stage of time.


Shoskeles: Shoskeles refers a dynamic ad that shifts across the browser, generally with sound effects. It animates as long as it is sufficient to play a message.


Skyscraper: Skyscraper refers a high, slim ad component that runs down the side of a website page and can include either static or animated content. A skyscraper can be “120 x 600 pixels” or “160 x 600 pixels”.


Sniffer script: Sniffer refers a little program or script that notice which web browser software an Internet user is using and then serves up the exacting browser-specific cascading style sheet to match. Sniffer scripts are also used to notice whether a user has the “Macromedia Flash plug-in” installed, and if so, a Flash version of the webpage is presents.


Spam: Spam is basically exploitation techniques that go against search engines.


Spamdexing: Spam-dexing is known as filling a web page full of keywords in the hope of making it elevated on the list for search engine robots. Sometimes a web page has a list of keywords, or the same keyword repeated many times, with the text into the same color of the background. Spamdexing will cause a website page to be banned from search engine indexes.


Spamglish: Spamglish refers to the keyword-rich gibberish used as search engine fodder instead of attentively written, attractive content. Spamglish often consist of meaningless sentences and keyword duplication.


Spamming: Spamming refers to the Spamdexing


Spider: A spider is a robotic program that enters to a web site and traverses during the website by following the links present on the WebPages. Spider also known as bot, robot, or crawler.


Spider trap: Spider trap is a countless loop that a spider may get caught in if it explores a dynamic website where the URLs of WebPages keep changing.


Splash page: Spider page is also similar to a doorway page, the reason of a splash page is to be more attractive and artistic – a grand entrance to a website. The use of a splash page is deprived design and not good for true search engine optimization.


Standards compliant: Standards compliant known as websites which uses valid XHTML and CSS, divide the content layer from the presentation layer. Because standards compliant websites are easily reached and utilizable to both humans and spiders alike, they are liable to rank better in search engines than non-compliant sites.


Static: As in “static website page.” Means that the website page was not produced dynamically from a database, but instead in the past created and saved as a HTML file.


Stemming: – Search engines like Google, Yahoo or MSN use a procedure called stemming to bring results based on a word’s root spelling.


Stop character: Stop character is sure characters, like ampersand “&”, equals sign “=”, and question mark “?”, when in a web page’s URL, tip off a search engine that the webpage in question is dynamic. Search engines are careful of indexing dynamic pages for dread of spider traps, thus WebPages that embrace stop characters in their “Domain name” run the risk of not being indexed and becoming element of the (Invisible Web) Google won’t crawl above one dynamic level deep. So dynamic pages with “Stop Characters” in its URL should obtain indexed if a static webpage links to it. Reduce stop characters from all URLs on your website will go a long way to make sure that your whole site gets indexed by Google.


Stop word: Stop Word refers to the “Filter Word”.


Streaming media: Streaming media is a technology developed to squeeze and move video or audio data throughout a computer in such a way that the file can start to play at the same time as it is downloading.


Submitting: Submitting a website page address to a search engine in the expectations that it will index or crawl it.


Supplemental Pages: Supplemental pages are known as a WebPages which are crawl in Google but do not live at that time.


Syndication: Syndication is basically an option that permits you to enlarge your arrival by share out ads to additional partner sites.